DM launches Sporty Municipality initiative in line with Dubai Fitness Challenge 30X30

Dubai, 17 October 2019: Dubai Municipality launched Sporty Municipality initiative in support of the third Dubai Fitness Challenge 30X30 launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Chairman of the Executive Council and Chairman of the Dubai Sports Council, in 2017, with the aim of making Dubai one of the most active and sporting cities in the world.

The initiative was launched in the main building of the Municipality under the patronage and presence of Director General Dawoud Al Hajri, who kicked off the sporting challenges in the presence of CEOs, department managers and other employees.

The Sporty Municipality Initiative, involving 400 male and female employees, includes a range of sporting challenges round the year through 2020, is aimed at encouraging employees to adopt a more active and healthy lifestyle.

Al Hajri said that this new sports initiative is launched to promote the thinking of His Highness Sheikh Hamdan Bin Mohammed, which is embodied in the Dubai Fitness Challenge initiative, and other sports practices and initiatives launched by His Highness that have achieved remarkable results in spreading sports and encouraging everyone to practice it.

He added: “The initiative includes a set of challenges and regular sports competitions, in order to provide a happy, healthy and productive work environment for employees, and to establish healthy living concepts, and encourage them to follow this type of lifestyle and strengthen their fitness by participating in these challenges continuously throughout the year, starting with the first challenge, Dubai Fitness Challenge 30X30, followed by the implementation of other challenges such as Challenge Your Health in a Step, Your Health in Minutes and Climb to the Top Challenge.”

“The initiative aims to encourage all male and female employees to play sports and participate in competitive events that support healthy living quality, away from the usual routine and activate the bodies and minds of the participants. This will positively affect the outcome and results of their work performance and make them feel happy and belong to the place where they work,” said Mona Malik, Director of the Executive Team of Happiness and Quality of Life at Dubai Municipality.

“This initiative has been prepared in collaboration between the Executive Team of Happiness and Quality of Life in the Municipality and the Dubai Municipality Club. All the employees of the Municipality have already been asked to participate in this initiative by registering themselves and we have already got 400 participants in the first stage of registration and after that whoever wishes to join the initiative will be kept in waiting list,” she added.

The initiative includes providing a wrist band (Fitbit Fitness Tracker) for each participant and an internal system to track the sports activity of the participants (both genders) in the challenges, which will be announced later by linking the sports bracelet with the internal system to measure the sports effort exerted. Winners will be announced at the end of each challenge and honored by the Director General.

Employees who have not been able to participate can follow the challenges and competitions by downloading the Fitbit App and accessing Dubai Municipality’s page where employees can share their photos, their impressions and performance.

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